Course Name: Digital Marketing and Social Media

Course Type: Apprenticeships


Our programmes in digital marketing and social media will help you to develop a broad range of digital media skills. The course is designed to cover the diversity of roles undertaken in business, developing you into a competent well trained employee.

The structured apprenticeship programmes include a range of units tailored to meet the needs of your employer, as well as relevant functional skills qualifications.  The course teaches you to design, build and implement digital campaigns, to drive customer acquisition, engagement and retention.

Key Facts

This is a level 3 (Advanced) course.

This course usually takes approximately 15 months to complete, so commitment is important.


  • Using collaborative technologies
  • Principles of social media within a business
  • Principles of keywords and optimisation
  • Social networking management for a business
  • Creating and optimising web content
  • Using effective digital and social media in marketing campaigns
  • Managing individuals’ development and performance
  • Chairing and leading meetings
  • Managing conflict within a team
  • Implementing change

Entry Requirements

  • You must be at least 16 years old
  • You must have lived in the UK or EU for the past 3 years
  • You must not be in full time education or hold a qualification of level 4 or higher

Personal qualities

  • Good written communication skills
  • Creativity
  • Analytical
  • IT skills

Career Progression

Job roles include

  • Social media assistant
  • SEO assistant
  • email campaign assistant
  • Online marketing coordinator
  • Search marketing coordinator
  • Website content manager

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